Valvoline recently announced its new “Thanks to Truckers” initiative, a campaign honoring our nation’s truck drivers, delivery carriers, and waste management workers who are all providing essential services during the COVID-19 pandemic.
Throughout this campaign, Valvoline plans to collect #ThankstoTruckers messages, along with notes of appreciation from citizens and businesses via Facebook, Instagram, and Twitter.
Valvoline will distribute these messages to truck drivers across the country through:
- 7,500 care packages for drivers including hand sanitizer, masks, snacks, beverages, Valvoline hats, and thank you cards
- Messages broadcast through Red Eye Radio, a trucking-centric radio station
- Posts to their social media platforms
“American fleets of all types are devoting countless hours to keep the American economy moving — all while being away from their homes and families and putting their personal health at risk,” said Sam Mitchell, Valvoline Inc. CEO.
“Here at Valvoline, we want to illustrate our appreciation to these fleets that are serving us in extraordinary ways. These hardworking men and women should be celebrated for the personal sacrifices they’re making to keep businesses and homes equipped with the goods and essential services needed throughout this historic crisis.”
For more information on the Thanks To Truckers project, click here.
To submit your own message, visit the Valvoline’s Facebook, Instagram or Twitter Pages, or make a post on your own social media account using the hashtag #ThanksToTruckers.