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Veterans seek jobs with companies that embrace patriotism and support for soldiers.

  • Display the American flag online
  • Partner with organizations honoring veterans
  • Recognize their service with truck decals.
  • Understand Military Occupational Specialty Codes
  • Offer Military Employment Programs for CDL
  • Utilize the Transition Assistance Program for career options
  • Tailor job descriptions to dispel common veteran concerns

Let’s start with a little basic training: 

Did you know that 90 percent of veterans look for the American flag when they are searching for a job? 

That means the vast majority of veteran job seekers want to be a part of a company that is pro-America and proud of it. Showcase your company’s commitment to honoring the country and its soldiers:

Members of the 584th Maintenance Company, remove an engine from an Army truck.
  • Show off your red, white, and blue. Post the flag and celebrate patriotism across your digital footprint– from Facebook to LinkedIn do the crunches to create an ab-solutely strong pro-veteran image.
  • Honor your veteran drivers with veteran-themed truck wrap or keep it simple with truck decals that recognize their service.
  • Partner with organizations that honor soldiers like Wreaths Across America or Waypoint Vets.


It’s critical to ensure that your recruiting team know the MOS’s (Military Occupational Specialty Code) for each branch. Directly correlates with CDL-holding positions and in most states are eligible for the military skills test waiver program.

Veterans qualify for Military Employment Programs that can expedite their CDL.

Military Skills Test Waiver:

Exempts service members who are or were employed in a military position in the last 12 months from taking the driving portion of their CDL skills test and is accepted in all 50 states.

Tap in TAP: Transition Assistance Program

Transition Assistance Program (TAP): which helps transitioners whose exit dates are between 0 and 18 months to:

  • Re-enlist in military service
  • Enroll in higher education
  • Begin trade school
  • Become an entrepreneur 
  • Access a civilian career

How to practice veteran-specific recruiting:

Make it known when you advertise that you’re looking for candidates like them–That you value their experience. 

And don’t stop there! Build a veteran recruiting-specific careers page: Keep speaking their language through the application process. Make it known that they are just the type of candidate you want.

It’s important to understand the pain points that veterans may face as well. 

Dispel trucking myths:

  • Tailor job descriptions to this new hiring group that address:
    • No Home Time
    • Military Experience not “Suitable”
    • No Upward Mobility
    • Not an Important or Interesting Job